While my experience from the past few years focused on teaching others about using design theory, principles and programs to create standout work, I have a passion for creating as well. Here are my takes on some before and afters of email campaigns from some of my favorite businesses.
In this redesign for Outdoor Voices, the hook (40% off) and call to action (shop now buttons) got buried among other design elements. Visual hierarchy is not as clear as it could be in the original design. I reworked this email to better capture the attention of the consumer using clear visual hierarchy, a product highlight, more engaging copy, and a pop of color.
The initial promotional email from Costco features a graphic that feels a bit dated. The typography could also be spruced up a bit to bring the viewers attention to the sale parameters. The sale is online only, but that important detail is lost in the fine print. Customers could be frustrated if they miss that important piece of fine print and show up in person when they could have shopped online.
The before from REI Outlet features text telling people what they'll have to spend first. I flipped the copy so that people will see what percentage of savings they will get before seeing the dollar amount required to achieve that percentage off. I also worked to make the messaging more in line with REI's Opt Outside campaign.